Prolific North - Media, Marketing & Tech News in the North

End Game founder and Alliance Manchester Business School director Shah takes the chair as Innovate UK appoints ICURe Advisory Board

“I have not seen a commercial opening this clean in twenty years” – hedgehog lab founders launch new AI venture

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Latest Features

‘I don’t invest in generative music AI – I’m not a big fan’: Musiio co-founder on AI in music, selling to SoundCloud and angel investing

Opinion

Northern Market Intelligence: Why agencies are now being valued as infrastructure, not just service providers

‘It didn’t feel like coming home – it felt like somewhere new’: inside Liverpool’s ‘maturing’ tech sector

Opinion

How a 3,000-year-old artefact holds the secret to getting the best out of AI

Features Spotlight

In Focus

The new battle for UK cities as brand, perception and placemaking move centre stage

“It has been instrumental in helping us grow fast”: How Northern female founders are using AI to grow their tech businesses

How this North East tech company is using its road safety app to save motorcyclists’ lives

Creative Powerhouse

“We’re not here to be familiar”: Factory International’s boss on Aviva Studios, critics and what’s next

Companies Spotlight

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Agency News

New directorial appointment follows founder’s MBO at Hull agency

‘Children aren’t the problem, the platforms are’: Northern leaders on what the under-16 social media ban means for brands and agencies

Big cheese: Leeds agency takes Cathedral City on nationwide tour

New agency appointment for Morgan Freeman’s favourite Bolton bakery

Surprising times in Leeds studio’s new global Jägermeister campaign

Yorkshire mayors unite to back hi-tech Wakefield defence cluster

End Game founder and Alliance Manchester Business School director Shah takes the chair as Innovate UK appoints ICURe Advisory Board

New directorial appointment follows founder’s MBO at Hull agency

‘Children aren’t the problem, the platforms are’: Northern leaders on what the under-16 social media ban means for brands and agencies

Ecommerce

Manchester ecommerce agency gears up for summer peak

Big cheese: Leeds agency takes Cathedral City on nationwide tour

Graft

‘Having a global name is really important’: Liverpool’s tech sector is growing in confidence, but industry leaders say now is the time to think bigger

Rebrand for home studio of Match of the Day and Who Wants to be a Millionaire?

Brand News

Mike Ashley’s Frasers Group launches hostile takeover bid for Australian fashion retailer

Unfollow United and sack off City – Manchester’s not red or blue, it’s…

Surprising times in Leeds studio’s new global Jägermeister campaign

Mountain Equipment relaunches iconic climbing range with film-led campaign from The Foundry

Gulf crisis accelerates shift from brand-building to performance marketing as $94bn of ad growth is put at risk

YouGov: 80 per cent back social media ban (but only 15 per cent trust the government to do it)

Brand

Mike Ashley’s Frasers Group launches hostile takeover bid for Australian fashion retailer

News

Rugby league, universities and gaming in the spotlight as King’s birthday honours list announced

Pioneering ITV journalist who challenged power from Hillsborough to the miners’ strike dies aged 82

Prolific North Marketing Awards

“I have not seen a commercial opening this clean in twenty years” – hedgehog lab founders launch new AI venture

Check out all the categories to enter at the Prolific North Marketing Awards 2026

News

When will the UK’s social media ban for under-16s come into force? Everything you need to know

News

Starmer confirms social media ban for under-16s in major online safety crackdown

Tech News

Yorkshire mayors unite to back hi-tech Wakefield defence cluster

End Game founder and Alliance Manchester Business School director Shah takes the chair as Innovate UK appoints ICURe Advisory Board

YouGov: 80 per cent back social media ban (but only 15 per cent trust the government to do it)

“I have not seen a commercial opening this clean in twenty years” – hedgehog lab founders launch new AI venture

ANS commits £3m to driving AI adoption across Greater Manchester region

New agency appointment for Morgan Freeman’s favourite Bolton bakery

Brand

Unfollow United and sack off City – Manchester’s not red or blue, it’s…

Trailer drops for SISTER’s new Manchester big-money divorce legal drama The Split Up

ANS commits £3m to driving AI adoption across Greater Manchester region

Surprising times in Leeds studio’s new global Jägermeister campaign

Audio

30 years on, BBC Radio Manchester’s Coded Warning remembers the 1996 IRA bomb

Ecommerce

A bird in the hand is worth $100m in the bush as Debenhams sublets former boohoo US distribution facility

BBC bags quartet of factual commissions at Sheffield DocFest

Media News

Rebrand for home studio of Match of the Day and Who Wants to be a Millionaire?

Pioneering ITV journalist who challenged power from Hillsborough to the miners’ strike dies aged 82

Trailer drops for SISTER’s new Manchester big-money divorce legal drama The Split Up

30 years on, BBC Radio Manchester’s Coded Warning remembers the 1996 IRA bomb

BBC bags quartet of factual commissions at Sheffield DocFest

Manchester agency chairmanship among rush of appointments for departed Iris Worldwide founder Millner

Ecommerce

By the book – Waterstones owner opens a new chapter in Very Group takeover saga

Going beyond the logo – new tool seeks to bring real value to sports partnerships

West Midlands investor banks on growth at tech-led Manchester pensions advisor

From pessimism to possibility: What UKREiiF revealed about the future of regeneration

Mountain Equipment relaunches iconic climbing range with film-led campaign from The Foundry

More than half of creative freelancers report rising stress as budgets tighten and unpaid work grows