Prolific North - Media, Marketing & Tech News in the North

New measurement framework reveals 134% in-store sales boost from Co-op’s digital marketing

Everton FC names new Main Partner and front of shirt deal

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Latest Features

A Week in My Life

A Week in My Life: Anoushka Mehan, Head of Brand, Threadbare

Opinion

What the World Cup can teach Northern agencies about growth

A Week in My Life

A Week in My Life: Kat Wallace, Director, BIG Partnership

How James Clarkson scaled Adventoris from just £6.93 a week into one of Yorkshire’s growing tech scale-ups

Features Spotlight

‘Having a global name is really important’: Liverpool’s tech sector is growing in confidence, but industry leaders say now is the time to think bigger

“It has been instrumental in helping us grow fast”: How Northern female founders are using AI to grow their tech businesses

How this North East tech company is using its road safety app to save motorcyclists’ lives

Creative Powerhouse

“We’re not here to be familiar”: Factory International’s boss on Aviva Studios, critics and what’s next

Companies Spotlight

Chilli

BIG Partnership

Edison Media

adam+gary

Drummond Central

Excite OOH

Ride Shotgun

HUB

IMA

Add People

Summit

21Digital

Embryo

Apadmi

The SHARP Agency

All Response Media

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From Growth to Gold: Scaling & Selling Your Agency

Training & Development

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Agency News

North East agency brings human touch to Travel Counsellors AI upgrade

York HR consultancy makes local PR agency appointment

New Leeds OOH agency turns to OOH, unsurprisingly, for launch campaign

Global NFL tie-in for Dentsu Creative UK

Carousel sees the light with ecommerce appointment

TV, Film & Streaming

World Cup assist sets ITVX up for highest monthly audience in its history

Ai Weiwei sets up shop for huge Aviva Studios summer exhibition

Manchester leads chasing pack but London still way ahead as UK becomes world unicorn #3 with 23 new Unicorn Index entries

The Manchester Screen expands “beyond the billboard” as brands demand greater creative freedom

New measurement framework reveals 134% in-store sales boost from Co-op’s digital marketing

C-suite shake up as Leeds infrastructure software specialist attracts strategic PE investment

North East agency brings human touch to Travel Counsellors AI upgrade

New investment director and internal promotions for North West private equity investment team

Brand News

Ai Weiwei sets up shop for huge Aviva Studios summer exhibition

The Manchester Screen expands “beyond the billboard” as brands demand greater creative freedom

New measurement framework reveals 134% in-store sales boost from Co-op’s digital marketing

North East agency brings human touch to Travel Counsellors AI upgrade

Everton FC names new Main Partner and front of shirt deal

York HR consultancy makes local PR agency appointment

TV, Film & Streaming

New short film from Screen Manchester and Rope Ladder Fiction provides 38 training opportunities for local mid-career crew

Everton FC names new Main Partner and front of shirt deal

V&A announces Northern and Scottish tour dates for its David Bowie archive collection

Prolific North Live

Prolific North Live returns for 2026

Liverpool to host new international music tech hub

Manchester in the spotlight as global media reacts to Burnham’s first big campaign speech

Former Everton FC front-of-shirt sponsor has something up its sleeve

Tech News

Manchester leads chasing pack but London still way ahead as UK becomes world unicorn #3 with 23 new Unicorn Index entries

C-suite shake up as Leeds infrastructure software specialist attracts strategic PE investment

New investment director and internal promotions for North West private equity investment team

Liverpool to host new international music tech hub

Bookie takes a punt on AI expansion

New Leeds OOH agency turns to OOH, unsurprisingly, for launch campaign

Global NFL tie-in for Dentsu Creative UK

Carousel sees the light with ecommerce appointment

News

Burnham names GMCA CEO as deputy chief of staff to take on planned expansion of regional devolution

10 new jobs and university partnership plans as Cumbria homewares brand bags £35k NPIF funding

Dishoom Hatches local agency plan for Leeds debut

TV, Film & Streaming

Manchester indie turns to maths for commissioning boost

Bookie takes a punt on AI expansion

Media News

World Cup assist sets ITVX up for highest monthly audience in its history

New short film from Screen Manchester and Rope Ladder Fiction provides 38 training opportunities for local mid-career crew

Manchester indie turns to maths for commissioning boost

Soap fans in a lather as World Cup and Burnham play havoc with TV schedules

Liverpool Live’s departed Frankie Connor finds new home at Minerva Radio

Ecommerce

THG Fulfil takes on first third-party Autostore implementation

Building improvement and FM brief for Manchester digital agency

IPA appoints former L’Oréal and McDonald’s public affairs chief

New Cheshire agency sets sights on early B-Corp certification

Former Prem ref Mike Dean fronts Specsavers’ “Very Agreeable Ref Hotline” World Cup campaign

South African acquisition as Leeds agency spreads its wings

News

“Number 10 North,” more regional devolution and a distinct lack of London-bashing: Regional reaction to Andy Burnham’s first major policy speech