Manchester agency AmazeRealise has brought the Heathrow bears to life digitally.
Edward and Doris Bair have starred in the airport’s last two Christmas TV adverts and are this year returning to the UK from their Florida home after longing for the quintessential British Christmas.
The teddy bears have proved to be a huge hit with audiences since their first appearance in 2016 to promote Christmas at Heathrow.
AmazeRealise developed a new landing page (personalised with Target), an interactive quiz and social assets designed to help people catch up with the story of the Bairs.
Working closely with data agency Acxiom, AmazeRealise created Heathrow’s first fully targeted campaign utilising Adobe Target across web and social channels.
“Our object was simple: to reach as many people as possible,” said AmazeRealise Executive Creative Director Rob Steeles.
“Catching up with the Bairs has become a Christmas tradition for many people and we were able to use our creative and digital talents to spread the love to a new set of fans.
“It was a genuine pleasure to work with so many talented people who have come together to create a brilliant campaign.”
