Secure digital communications company, Zivver, has appointed Context to handle a B2B PR campaign on both sides of the Atlantic.
The Macclesfield PR agency has been briefed to raise the profile of its email security and file sharing technology.
It will develop and deliver a media communications campaign to promote its solutions and partnerships as well as positioning its senior team as industry experts.
“We understand Zivver’s mission to make email security accessible for everyone because too much responsibility is placed on individual employees to keep sensitive data safe,” said Jenni Livesley, Director at Context.
“We look forward to working with the team to deliver their message to key audiences, in particular over the next few months as they prepare to launch a number of new security solutions, including their secure signature solution, Zivver Sign.”
According to a Zivver report, 62% of employees admit to making ‘email errors’, with data loss through email almost as big a concern as malware and phishing. However, the government’s Cyber security breaches survey found that only 5% of organisations put additional email security in place following a breach or cyberattack.
“Our own research found that 98% of employees want the freedom to focus, but process overload, collaborative noise and IT friction are major barriers. This results in people making mistakes; in fact, human error remains the leading cause of data incidents reported to the ICO,” explained Rebecca Jackson, Senior Content Marketing Manager at Zivver.
“At Zivver, we prioritise user-experience and make emailing securely effortless, thereby reducing data loss and empowering productivity. Context has a long history working with companies in the cybersecurity industry, and it is this experience that makes them a good fit for Zivver.”
