WaterBear Music College has appointed PR agency Zeus PR to support its ambitious national expansion plans, starting in Sheffield.
Zeus PR, which has offices in Manchester and Cheshire, will be harnessing the success story behind WaterBear’s inaugural college in Brighton, which opened in 2019, to generate excitement and awareness for the college’s second site opening in Sheffield. Key targets include prospective students, parents and education industry professionals.
Eve Massaad, head of marketing for WaterBear, said: “We have had an incredible journey to date, and have exciting plans to share. WaterBear Sheffield will open its doors in September 2023, providing an additional choice of location to independent artists and musician students keen to embrace WaterBear’s ethos of building a long term, sustainable career in the music industry.”
Anthea Fosti, MD at Zeus PR added: “We are fortunate to have supported many inspirational educational providers over the past 15 years, and in that time have established a strong specialism in the sector. We are thrilled to be now working with WaterBear, who are truly unique in their offering which provides specialist one-to-one mentoring, focused class sizes and exclusive development opportunities across the music industry, across the full spectrum of music.”
