Immersive experience specialist CONDUCTR is getting to the heart of its target demographic with the appointment of a new board consisting of execs aged between four and nine.
The Manchester-based gaming and play creator hopes to fuel its R&D strategy and ensure accurate market research amongst key demographics with the new board, who are on a mission to turn meetings into mini-adventures, proposals into playtime and strategies into sandpit sessions.
Led by the company’s youngest executive, Noa Cliff, chief technology officer, aged 4, these pint-sized powerhouses will take the bored out of boardroom with an unrivalled ability to detect fun. Their collective expertise includes experience of colouring inside (and outside) the lines and artistic exploration through Play Doh.
These mini-masters of merriment will offer insights on fun factor and ensure all products are not only functional but also meet the highest standards of enjoyment for their intended audience.
Peter Cliff, CEO and founder of CONDUCTR said: “When designing experiences for children, we often see that solutions are conceptualised to fulfil a creative brief and then taken through to execution without really exploring whether they work for the intended age group or culture.
“We have appointed our junior board to put all our immersive and interactive experiences aimed at a family demographic through their paces. This will ensure that we are making no assumptions from our adult perspectives about what’s fun, what’s intuitive and what content really resonates.
“Children bring a level of scrutiny that even the most seasoned professionals could only aspire to achieve, and their unparalleled expertise in play will bring a fresh and authentic perspective to our product testing process. After all, if the kids are alright, then so are we!”
CONDUCTR merges the art of immersive, story-led design with the latest innovation and future trends, to create unique-to-market, boundary-pushing experiences and products.
The company uses technology in positive ways to enhance and enrich the guest experience, creating supercharged shared moments that bring audiences together.
Remi, chief creative officer, aged five, was asked for comment, but declined in favour of a piece of cake.
