Creative branding agency, Young Bright and Grey, has been rebranded as Influential.
The move comes following its acquisition by the agency 18 months ago.
“Our decision to bring YBG and Influential together as one brand is testament to how strongly the teams have melded over the last year, both culturally and in our approach to successful client campaigns,” stated Sara Wilde-McKeown, Managing Director of Influential.
“It feels only right that this is reflected in one unified brand. We’re thrilled to be starting 2023 by adding fantastic new talent to the agency under a bold new look and feel.”
The combined team will operate out of Manchester and Liverpool offices and the new brand is formed around a constantly moving circle, to “highlight how creative thinking moves effortlessly across the agency’s departments.”
The new look includes a brighter colour pallet “representing intelligence and vibrancy.”
