YouGov‘s marketing-focused whitepaper has been released ahead of the Prolific North ‘Nostalgia in Advertising‘ evening event next Wednesday.
The whitepaper, titled ‘Nostalgia – is it what it used to be?‘, is a collaborative release from leading research and analytics company, YouGov, and the UK’s largest independent media agency, the7stars.
The two companies decided to work together on this piece of thought leadership research after noticing an ‘increasing trend towards the use of nostalgic themes and references’.
In an effort to share the findings with senior figures from the North’s marketing scene, we’re working with YouGov to host an informal evening discussion on Wednesday, 20th November, at Accelerate Places, 101 Princess Street, Manchester M1 6DD.
We recently revealed some of the panellists as Amelia Brophy, Head of Data Products at YouGov UK, Helen Rose, Head of Insight & Analytics at the7stars, and Phillip Hulme, Director of Sales at Anchor Hanover Group.
