Yorkshire-based outdoor advertising specialist CP Media has been awarded the media contract for ferry service operator, CalMac Ferries.
It will now roll out a major upgrade of media sites across all 33 CalMac ferries, ranging from traditional print to the latest digital screens. These will showcase CalMac’s local businesses to tourists and members of the local communities that regularly use and depend on the ferry service.
CalMac is the UK’s largest ferry operator in terms of ships and destinations served, transporting more than five million passengers a year to Scotland’s Clyde, West Coast and Hebridean Islands.
CP Media is one of the UK’s fastest growing outdoor advertising agencies with offices in Halifax and Harrogate and more than 40 employees. It provides bespoke advertising and sponsorship services that enable local authorities and transport providers to capitalise on their assets.
Robbie Drummond, managing director of CalMac, said: “This strategic partnership will support our revenues and enable continued investment in these hugely important services for the area’s community and economy.”
Mike Brennan, CEO at CP Media, added: “This contract represents a key win, further extending our media coverage across Scotland, which includes outdoor sites in Edinburgh, Dundee and all the Scottish Highlands and Islands airports. This contract also enhances our national media coverage of 10,000 outdoor advertising sites across the UK on roadsides, stadiums, retail environments and at 23 regional UK airports.”
CP Media was named number 78 in the UK in the top founder-led private businesses of 2022, awarded by FEBE Growth 100. The group reported a 40 per cent increase in revenue for the 2021 financial year.
