Damart, the West Yorkshire-based online fashion retailer for the over-55s, has launched a six-figure campaign aimed at re-asserting its expertise in the ready-to-wear market.
The company brought in French agency ORES to create the concept behind the There’s Much More to Damart campaign, with execution split between Sub2, iProspect Leeds and Damart’s internal teams.
The campaign will showcase key fashion pieces in an integrated digital campaign across social media, display and paid search, targeting 55-plus women and aimed at attracting new customers.
