everplay group plc, a leading global independent games developer and publisher of premium video games, working simulation games and children’s edutainment apps, has announced a tie-in with the LEGO Group and BBC Studios for its wholly-owned subsidiary StoryToys, to create the LEGO® Bluey mobile game.
The brand-new mobile game will bring the Emmy and BAFTA Award-winning Bluey TV series into an engaging digital experience, thoughtfully designed to align with young children’s developmental needs, supporting both emotional and cognitive growth through engaging, meaningful play. The mobile game will feature characters, builds, and props from the upcoming LEGO Bluey range, and is the fifth game StoryToys has made in collaboration with the LEGO Group.
Today’s announcement is an example of an iconic brand choosing to partner with StoryToys, joining the likes of LEGO DUPLO World, LEGO DUPLO Marvel, Disney Coloring World, Barbie Color Creations, Hungry Caterpillar Play School, Sesame Street Mecha Builders, Thomas & Friends: Let’s Roll and LEGO DUPLO Peppa Pig.
The LEGO Bluey mobile game will launch in August 2025 on the App Store and Google Play, with pre-orders available now.
Steve Bell, group chief executive officer of everplay, said: “Today’s announcement is an excellent example of an iconic children’s brand working with StoryToys as a trusted partner, extending the world-renowned Bluey brand into the children’s game space. We’re thrilled to further extend our partner network and are extremely excited for the launch of the LEGO Bluey app later this year.”
Emmet O’Neill, chief executive of StoryToys, added: “We are delighted to bring LEGO Bluey to life as an interactive experience that captures the joy, creativity, and playful learning that families love about Bluey. This app builds upon the success of our LEGO DUPLO apps and continues our mission to create engaging digital experiences that support children’s development through play.”
LEGO, the LEGO logo and DUPLO are trademarks of the LEGO Group. App Store is a registered trademark of Apple Inc. Google Play is a trademark of Google LLC. Yorkshire headquartered Team17 Group rebranded as everplay group plc in January, with Belldescribing the move as “an evolution” of the business since it became a PLC back in 2018.
