Yorkshire Building Society appoints PR agency

ybs

Yorkshire Building Society has named Be Broadcast as its new communications agency.

The Manchester company will support its in-house team with strategic communications and brand activations across broadcast.

“Be Broadcast’s analytical thinking gives our brand a competitive advantage in our consumer communications,” said Laura Fozard, External Communications Manager at Yorkshire Building Society. 

“This has been demonstrated through various successful initiatives, including the launch of our £5k Deposit Mortgage. Their expertise and innovative approach have been instrumental in these successes, and as a result, we see immense value in their ongoing counsel.”

Josh Wheeler, Be Broadcast’s founder added:

“It is great to be working even closer with the team as we seek out brands that are not only growing but doing so in a way that tackles some of the challenges and issues we face as a society.”

Be Broadcast is also retained by The National Lottery and Check Point Software Technologies.

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