Yorkshire Building Society has named Be Broadcast as its new communications agency.
The Manchester company will support its in-house team with strategic communications and brand activations across broadcast.
“Be Broadcast’s analytical thinking gives our brand a competitive advantage in our consumer communications,” said Laura Fozard, External Communications Manager at Yorkshire Building Society.
“This has been demonstrated through various successful initiatives, including the launch of our £5k Deposit Mortgage. Their expertise and innovative approach have been instrumental in these successes, and as a result, we see immense value in their ongoing counsel.”
Josh Wheeler, Be Broadcast’s founder added:
“It is great to be working even closer with the team as we seek out brands that are not only growing but doing so in a way that tackles some of the challenges and issues we face as a society.”
Be Broadcast is also retained by The National Lottery and Check Point Software Technologies.