Yorkshire-based performance marketing agency, Another Concept, has capped off a successful first year by announcing a brand new website and two new hires.
Originally launched in October 2023, by four digital marketing experts and proud Yorkshire folk – Alex Gregory, Marcus Hearn, Tom Brook, and Rich Hart – with the humble intention of “redefining the agency model” and ensuring clients get the expert services they deserve, Another Concept now boasts a solid client base and case studies covering a range of services including content marketing, digital PR, SEO, PPC and more.
Despite the challenging nature of the industry and the financial difficulties faced by many firms at the moment, Another Concept says it has closed out its first year with a secure pipeline of new business, and in a strong financial position.
This is perhaps best reflected by the agency opening a Leeds city centre office at the Bracken workspace at Calls Wharf, well ahead of the roadmap the founders had initially planned when starting up.
Acknowledging the rapid growth, the four co-founders have now brought in two new hires – Sam Wood and Maggie Atkinson as digital marketing executive and content writer respectively. The agency has also revamped itself with a brand new website and branding, and picked up a double win at the recent 2024 Global Search Awards in Kraków, where the team was recognised within the content marketing and PR categories for its work with RugbyPass, a leading international rugby news platform.
Co-founder Rich Hart, who leads on Another Concept’s digital PR services, said: “We’re ecstatic to have had such a successful first year. We began Another Concept with one thing in mind, and that was to provide exceptional service to all of our clients. We believe we have, and will continue to, maintain this approach with each new client and we’ll preserve the high standards we have with all our existing clients.
“We’re also over the moon to have had our hard work reflected with two highly recognised awards. Having the opportunity to collect our awards in Krakow whilst joined by our client, RugbyPass, was incredible and we hope to be able to celebrate similar success with our other existing and prospective clients too.”
Fellow co-founder Marcus Hearn, who leads on the SEO and outreach services added: “None of us could be happier with how well the business has gone so far. It’s a great feeling to have a startup with so much potential, and having already seen such growth so far is amazing.
“We also couldn’t think of a better way to show our growth as a company than with our new hires and a fresh new website. The rebrand gives people a much better understanding of who we are, how we work, and what we can do for our clients and our award wins reinforce this perfectly.”
