A newly launched marketing consultancy says it aims to become a “game-changer” by building better marketing support for the technology sector.
Open Velocity was established this month by Bethan Vincent, the former Marketing Director of Netsells and Marketing Manager at Bytemark.
She believes that hiring a Fractional CMO, ie a consultant, or contractor, who works for a fixed time in a given month, could save tech firms money as well as giving them access to senior marketing expertise.
“As the tech industry continues to boom nationally and globally, companies are increasingly looking for marketing support from marketing leaders that understand technology and how to commercialise it,” she explained.
“I’m delighted to be bringing together our team of marketing leaders who have that deep industry expertise and offer companies the ability to access experienced strategic support on a fractional basis.”
Set up in York last month, the consultancy has already signed up YorkTest, Impression, University of York, and Lead Tech.
“The fractional model is fairly new here in the UK, but is growing steadily in the wake of the pandemic and subsequent tight labour market. Companies are much more open to new working patterns and innovative ways to resource departments, especially with people who have proven commercial experience,” continued Vincent.
Open Velocity is targeting a turnover of £300k in its first 12 months, with plans to establish itself in the UK, before expanding into the Nordic and US markets.
“We know the market is crying out for a new style of marketing consultancy which focuses on marketing as a commercial function. This means properly integrating marketing’s strategy and output with operations, sales and finance. I’m excited to be part of bridging that gap and support Open Velocity’s global vision for a strategic offering,” added Miles Welch, Open Velocity investor and chairman.
