Chilli has produced the branding for Yoomoo’s new coconut-based ice lolly.
The Leeds agency was briefed to convey that while it was plant-based, there was “absolutely no compromise on taste.”
After research, it came up with a “fresh zesty palette” of green and white, alongside crisp images of exotic fruits and coconut.
The word vegan is then incorporate into the logo.
“It was great to work on this project with Yoomoo as they evolve into the vegan market,” explained David Whittle, Managing Director at Chilli UK.
“Retaining the Yoomoo ident could have been tricky for this line but the placement of effective imagery and making the word vegan a bold focal point conveys the message clearly. We removed the cow branding but developed the speech bubble, retaining the much-loved wink within the ident to connect with the consumer at point of purchase.”
