Workerbee, a Manchester-based Banijay UK company, is among the producers of a new show based on the iconic Hot Wheels toys for NBC in the US.
Hot Wheels: Ultimate Challenge, is “an epic car makeover competition series based on one of the world’s most popular toys.”
Hosted by Rutledge Wood (“Top Gear US,” “Floor Is Lava”), who will also serve as one of the show’s judges, the 10-episode series will give Hot Wheels fans the opportunity of turning a nostalgic car from their past into the life-sized Hot Wheels of their dreams. The season-finale winning creation will spin its wheels by launching as an official Hot Wheels die-cast car.
Hot Wheels: Ultimate Challenge is an original format developed and produced by Endemol Shine North America in association with Workerbee under license from Mattel Inc. Executive producers are showrunner Tim Warren, along with Andy Thomas, Sharon Levy, DJ Nurre and Michael Heyerman from Endemol Shine North America; Rick Murray and Chris Hale from Workerbee (a Banijay UK Company); and Fred Soulie and Phil Breman from Mattel Television.
“Everyone remembers their first car, the life experiences they had and the friends who came along for the ride. Hot Wheels is a legendary brand that has created a space for imaginations to run free,” said Corie Henson, EVP, unscripted programming, NBCUniversal Television and Streaming. “Our prolific partners have created larger-than-life family viewing with edge and humour all led by car enthusiast Rutledge Wood, whose creativity, credibility and passion for Hot Wheels makes him the perfect person to drive this wild competition.”
More than 16 Hot Wheels cars are sold per second across the globe, and the all-new Hot Wheels: Ultimate Challenge die-cast car will join the ranks of the 8 billion+ Hot Wheels that have been produced to date.
