One Day Agency has been appointed for a second time to drive Codorníu’s Q4 retail sales across the UK.
Codorníu, the wine brand behind one of the biggest and oldest wineries in the world, is returning this quarter with a similarly ambitious cross-channel campaign delivered by One Day to capitalise on positive results from last year.
The campaign, a third this year alone in the UK, and this time for the holiday season, hopes to bring joy and sparkle to consumers with their Codorníu selection of still and sparkling wines on sale in Waitrose, Sainsbury’s, Morrisons, Majestic, Co-op, Amazon Fresh Co-Op, and others.
Launching this week and running for the whole festive season, it will be visible nationwide through broadcast VOD, digital and paper large formats, London Underground TCPs, YouTube, social media, supermarket screens, bus stop 6-sheets, and more – a truly high-performance integrated campaign, a core expertise of the agency.
Klaudia Szelugowska, from One Day’s growth team, said “It’s been a great campaign to be involved in—we had the chance to truly implement our cross-channel approach across different online platforms and out-of-home spaces.”
Marta Badía, Europe marketing and trade marketing manager, added: “We are more than happy to carry out once again such a powerful marketing campaign in the UK and to do it with our trusted partner One Day Agency.”
The advertising agency this year was named among the fastest-growing in the North, making it to the Top 50 Prolific North Integrated Agency list for the first time, and its performance continues to shine with cases like Codorníu, UNiDAYS and others through high client retention rates.
