William Hill has launched a new integrated advertising campaign to promote its headline £5 free bet every day offer for the Cheltenham Festival.
The ‘We’re Cheltenham Ready’ campaign was created by Leeds-based agency SUPERSONIC and turned around in just over two months, from initial ideas to full production roll out.
Lori McClymont, Global Head of Brand at William Hill said: “Cheltenham is a key sporting event for William Hill, and this year we have a standout offer that we’re really proud of. We wanted to translate thinking into a simple, confident creative campaign. The campaign heroes our elite line-up of UK and Irish racing ambassadors and our ‘£5 free bet every day at Cheltenham’ message, which is available to all new and existing customers. With an offer as compelling as this, we know it will instantly grab our customers attention.
“This was our first project with SUPERSONIC and they certainly lived up to their name. In just a few short weeks they’ve produced a fantastic campaign that we’re all delighted with.”
Don McGrath, executive creative director at SUPERSONIC added: “Working with William Hill on one of their biggest campaigns in our first year was a real honour. They have a brilliant offer for the Cheltenham Festival and the best ambassadors in the business.
“Our approach was to hero both the offer and ambassadors in an understated and confident way befitting the William Hill brand. Yes, the deadlines were tight, but when you have clients that put their trust in you and a great production partner in Chief, then anything is possible.”
The campaign is running in UK and Ireland across TV, OOH, in-shop, digital and social, with bespoke and timely messaging each and every day of the festival.
