From all the trends you need to know for 2025 across media, marketing, and advertising to a spotlight on marketing mavericks, you can expect plenty of unmissable sessions and brand experts over on the Trend Setters stage at Prolific North Live 2024.
Hosted at Manchester Conference Centre at Pendulum Hotel on 16 October, there will be two stages of content gearing up to arm you with key marketing tips, trends and insights to help level up your marketing plans for 2025.
With expert speakers already revealed from the likes of Sauce Shop, Fentimans and Matalan over on the Strategy Spotlight stage, check out the line-up and sessions for the second stage – Trend Setters – below.
The Trend Setters stage will kick off with a keynote session with McCann Worldgroup on 2025 vision: navigating macro trends in media, marketing, and advertising. More details will be revealed soon!
At 10.30, we’ll be Tapping into cultural relevance and newsjacking in 2025: a peek behind the curtain of Specsavers’ social media team. Beyond the glasses, find who is driving the success behind those viral moments at Specsavers on social media and tips on how you can tap into newsjacking and replicate the same for your brand with Nat Chatburn, business director at Tangerine and Jonathan Welsh, business director at Tangerine.
An unmissable panel discussion will follow at 11am with a great line-up of brand-side social media pros to delve into the evolving social media landscape. If you want to know where social is headed and how to stay in the game, join us as the panel share the latest shifts impacting platforms and how they’re adapting their content strategies. Expect to hear from:
- Naomi Horan, social media & influencer manager at CLOUD NINE HAIR
- Conor Glavin, head of social at Au Vodka
- Catherine Jell, head of social at Nadine Merabi
At 12.15pm join IF Agency to uncover the future of media planning and trading, followed by a dedicated session on Incorporating the new and optimising the old in your paid media strategy with Teads at 12.45pm.
We’ll be exploring Marketing mavericks: How brands can win by finding their zag with Jo Jeffers, Head of Strategy at THG Studios at 2.30pm. Established brands have the spending power to grab brand attention. Where does that leave challenger brands and how can they compete? This talk is for challenger brands that want to learn tactics and approaches to win in markets where you can’t outpace established brands on media spend but you can still cut through with creative and strategic approaches.
Expect a combination of insight, theory and practical real life and a tonne of helpful and valuable takeaways.
Next up at 3pm join us for a session on Untangling what’s new in search: from Google to TikTok & beyond. Explore the future of search marketing, discover how to adapt your strategies to reach new audiences, and stay ahead of the curve in this rapidly evolving landscape.
With more sessions to be revealed, don’t miss out on this jam-packed day full of vital content that will boost your marketing strategy into 2025! Check out the full agenda and book your tickets here.
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