As we gear up for the return of Prolific North Live 2024, we can now reveal more of the unmissable sessions and speakers you can expect from one of the stages on the day.
Hosted at Manchester Conference Centre at Pendulum Hotel on 16 October, the Strategy Spotlight stage will arm you with key marketing principles and insights that will help level up your marketing plans for 2025.
This stage is designed to help you maximise ROI, harness the power of data, uncover retail trends and understand how consumers are interacting with their favourite brands. Check out the line-up and sessions for this stage below and make sure you secure your tickets before they go.
The Strategy Spotlight stage will kick off with a keynote session at 10am on the marketing principles that will matter next year…and the year after that. Join us for an anti-trends session that cuts through the hype of the ‘next big thing’ as we refocus on the core strategies that matter most, ensuring your marketing efforts remain relevant and effective in an ever-changing landscape.
At 10.30, uncover the importance of Designing for the ‘Third Age’: why you can’t afford to ignore the over-65s. At a time where brands are obsessed with all that is Gen Z, don’t forget that the biggest growth market is the over 65s. Andy Johnson, commercial director at Sun Branding, will explore the brand and packaging challenges associated with this audience sector, debunks the stereotypical myths and more importantly shares the routes to creative and brand success through inclusive design.
A lively panel discussion will follow at 11am on the retail trends worth paying attention to. Our panel of brand-side marketing experts will unpack the retail trends that are top of mind for them right now. They’ll discuss why these trends matter, how they’re adapting their strategies in response, and what it means for the future of retail.
This session will be chaired by Gareth Turner, founder of Big Black Door, who will be joined by:
- Jayne Andrews, marketing director at Fentimans
- Ross Gylanders, ecommerce lead at Sauce Shop
- Duncan Burns, head of marketing at Merry Hill Shopping Centre
- Charlotte Dewhurst, director of marketing of Matalan
Following a networking break, we’ll be delving into going from gut feeling to cold, hard data: measuring marketing success in the age of austerity. This session isn’t about fancy charts or jargon, it’s all about how to measure campaign success, navigate the attribution maze, and arm yourself with the insights needed to justify every penny spent. Join us and discover how to turn marketing from an expense into an investment, even when you’re doing more with less.
At 2.30pm join Andy Beckwith, creative director at Tall, as he shares the lessons from working with brands like LEGO and how you can harness your brand’s personality in business decisions.
The final session of the day is at 3.30pm on Cookies resurrected: Google’s U-turn and the future of marketing data. Join us for a timely discussion on the latest developments and their implications for marketers. We’ll delve into the nuances of where third-party cookies can still be used while discussing the enduring importance of first-party data.
With more sessions to be revealed, don’t miss out on this jam-packed day full of vital content that will boost your marketing strategy into 2025! Check out the full agenda and book your tickets here,
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