Youth marketing agency, We Are Rocket, has appointed Manchester’s Big Bang PR to help grow its reputation in the toy, book publishing and visitor attraction sectors.
Big Bang, a micro-agency launched by Paula Hunter and Samantha Jones in April 2021, will take responsibility for positioning We Are Rocket as best in class when it comes to marketing to children, youth and parent-focused audiences. It will focus in particular on building the profiles of Rocket’s senior team through thought leadership and profiling.
We Are Rocket has a client list which includes major book publishing houses in the UK, Merlin Entertainments Ltd and University of Westminster. This summer, Rocket was approached by several US book publishing teams to replicate its UK success in America.
Sam Jones, joint managing director at Big Bang, said: “Rocket isn’t your average marketing agency. They are absolute experts in marketing to children, youth and parents, and we can’t wait to help them tell the verticals about the brilliant work they do.
“Rocket has developed some really imaginative products, such as its Family Collective, that enables it to create authentic and powerful content, made by families for brands. The collective allows Rocket to communicate with hundreds of parents and children at speed so we will have access to original research that makes for great headlines. From a PR perspective, this is really exciting.”
Big Bang PR has won several retained clients since launch including Eventbrite, The Utley Foundation’s Music for Dementia campaign, the recently launched The Good Racing Co and financial firm, Somo.
