Liberty Hospitality Group, a leading Turkish hospitality brand which operates several of its own Liberty hotels and resorts, has launched a huge OOH campaign in the UK, marking the “first major hotel group campaign of its kind” in collaboration with Global.
The initiative, centred on a 3D display at Manchester Airport and also featuring 2D video and traditional ads strategically placed on major roads in London and Manchester, aims to enhance brand awareness and solidify Liberty Hotels and Resorts’ position as a top choice for travellers seeking premium accommodation and exceptional hospitality.
The campaign underscores Liberty Hotels and Resorts’ commitment to expanding its international presence and engaging directly with British travellers. Working alongside Global, a key player in OOH advertising sector, the initiative leverages cutting-edge digital and traditional billboard placements to captivate audiences in high-traffic areas.
The brand claims that its campaign is the first in the sector to shift towards bold, large-scale branding strategies that connect with consumers beyond traditional travel marketing channels.
READ MORE: Why the North is primed for a tech boom after £10bn AI data centre deal
Serap Akin, marketing director at Liberty Hospitality Group, said: “We are so excited to collaborate with Global on this milestone project. As the first major hotel group to embrace such an extensive outdoor campaign in the UK, we are setting a new precedent in the industry. This initiative allows us to bring our brand closer to UK travellers, inspiring them to experience the luxury and warmth of our destinations.”
Key elements of the campaign include:
Strategic Placement & Impact
The advertising placements will feature in London and Manchester, targeting key demographic groups of business travellers, families, and leisure tourists. With eye-catching visuals and compelling messaging, the campaign is expected to generate high visibility and engagement.
3D Video Display at Manchester Airport
A key part of the campaign, a stunning 3D video display featured above, will be showcased at Manchester Airport, a major hub for international and domestic travellers. This immersive digital experience will highlight Liberty Hotels’ world-class destinations, offering a dynamic and engaging way to capture the attention of thousands of passengers daily.
2D Video Display on High-Traffic Roads
Additionally, the campaign includes a 2D video advertisement strategically placed on major busy roads in London and Manchester. These high-traffic locations ensure Liberty Hotels’ message reaches a broad audience, reinforcing brand recognition among commuters and city dwellers.
Driving UK Market Engagement
Liberty Hospitality Group has been witnessing a surge in demand from UK travellers, making the campaign a timely and strategic move. The brand’s continued investment in UK outreach reflects its dedication to growing its market share and enhancing awareness of its world-class properties across key global destinations.
Collaboration with WellCrea
To maximise the effectiveness of this campaign, Liberty Hospitality Group is collaborating with WellCrea, a leading digital creative agency. With over 10 years of experience, 20,000+ projects, and collaborations with 400+ global brands like Turkish Airlines, Unilever, and P&G, WellCrea specializes in creating high-performing digital content. As a preferred partner for Meta, Google, TikTok, and Snapchat, the agency delivers data-driven, platform-optimized creative solutions that boost engagement and brand impact.
