Watch: Matalan unveils “humorous and realistic” Christmas campaign

Simon Lee, national marketing director at Matalan, said: “We wanted to capture a beautifully shot, humorous and realistic representation of a family who are having their version of the perfect Christmas – creating extra special memories and moments out of the festive commotion and excitement that unfolds.”

Adam Barnett, acting director of advertising, ITN Productions, added: “Our relationship with Matalan through ITV Adventures has allowed us to work on a multitude of different productions, the latest being this Christmas TV commercial which was an incredibly fun process. We’re really proud of the end result, it’s beautifully shot, with great performances which really captures the unpredictability of Christmas as well as the fun and laughter of being with family.”