Watch: David Beckham ‘speaks’ in nine languages in new malaria campaign

becks

David Beckham appears to speak to nine languages in a new campaign video for malaria awareness.

The 55-second spot by charity Malaria No More enlists the former Manchester United footballer to “speak” in languages including English, Arabic, Spanish, Mandarin, Kiswahili and Yoruba with the help of the latest AI video synthesis technology.

‘Malaria Must Die, So Millions Can Live’, created by R/GA London, shows Beckham sitting at a table and telling viewers: “Malaria isn’t just any disease. It’s the deadliest disease that’s ever been.”

Subscribe to the Prolific North Daily Newsletter Today!

Want all the latest content from Prolific North delivered direct to your inbox daily? Of course you do!


He is then given the voices of men and women from around the world as it is revealed the disease – which is carried by mosquitoes – has “killed half the people who ever lived” and “still kills a child every two minutes”.

Beckham ends the film in English, saying: “Speak up and say “malaria must die”. ‘One voice can be powerful, but all of our voices together? Then they will have to listen.”

In a behind-the-scenes video, Beckham added: “It’s great to be involved in something where the tech side of our lives and our world get involved, to be one voice of many different people.”

Beckham is a founding member of Malaria No More’s UK leadership council.


ctapna
The winners will be announced on May 8th
The shortlist for the Prolific North Tech Awards 2019 is out

Related News