The wait is over as Leeds agency’s ad airs during Super Bowl

The two-day shoot took place in six locations across Jersey City, with iconic views of New York City’s skyline featuring in the ads. As well as TV, the creative will be used across ResortsCasino.com, Facebook and Instagram pages, as well as native and display advertising.

Don McGrath, Executive Creative Director at HOME, said: “Ads from the majority of eGaming companies in the US are primarily focused on DR, acquisition and offers. Instead we wanted to take a brand response approach to launch Resorts Casino’s sportsbook offering to focus on the emotional connection with like-minded bettors. We’re delighted with the ads.”

Ed Andrewes, Owner EAGCC and lead consultant to Resorts Digital Gaming LLC., added: “We’re thrilled with the final ads and are confident they’ll play a big part in helping us lead the way with sports betting in New Jersey.”

Since HOME’s inception in 2002, the agency has grown to over 200 staff and has offices in Leeds, London, Gibraltar and New York.

The two-day expo returns to Event City in Manchester on February 27th and 28th