The LADbible Group is to take-over the social channels of VOXI, Vodafone’s mobile offering for people aged 25 and under.
It’s the first time that the Manchester publisher has worked with a brand to not only build a standalone editorial team, but also to create branded content in the LADbible signature style for a specific audience demographic.
“This is an exciting and important appointment for our group. Vodafone is one of the UK’s leading marketers and they wanted a cutting-edge solution for their VOXI-owned social channels,” said Colin Gottlieb, Chief Growth Officer of LADbible Group.
“They recognised our expertise at creating deeply engaging content for youth and young adults at scale, and to deliver tangible outcomes. VOXI perfectly aligns with LADbible Group – speaking directly to the youth generation and providing services tailored to them. We are delighted to be working with Vodafone and its partners and we’re looking forward to delivering on Vodafone’s considerable ambitions for the VOXI brand and the business.”
The content will be used across Tik Tok, Instagram and Twitter.
“This brand was born from and for the social media generation, and partnering with LADbible is a significant step in helping us achieve our vision to become the number 1 network brand for Gen Z,” added Maria Koutsoudakis, Brand Director Vodafone.
“The LADbible Group’s unparalleled expertise in publishing for the younger audience, will ensure VOXI is part of cultural conversation. We are excited to foster new partnerships and pioneer new ways of working. Watch this space.”
The newly created VOXI team will include content creators, social editors, and channel managers.
