Journey Further, an award winning, global performance marketing agency, has announced an expanded partnership with Virgin Experience Days.
The partnership is designed to supercharge paid and organic efforts across US and UK markets after a record-breaking holiday season fuelled by a collaborative partnership between the brand and Journey Further.
Building on Journey Further’s existing relationship with Virgin Experience Days, the agency will now lead comprehensive search marketing initiatives, including paid search, SEO, and content strategy across key international markets, with a focus on the US and UK.
Leveraging its proprietary technology and audience-centric approach, Journey Further will seek to drive efficient, scalable growth for Virgin Experience’s portfolio of unforgettable experiences and adventures in an increasingly competitive market.
Noel Eves, CMO at Virgin Experience Days said: “We first partnered with Journey Further in 2024 and they have delivered a major step change in our digital marketing performance culminating in exceptional business results during our critical peak gifting season. I have been incredibly impressed by the energy, pace and data focus of their team and culture. They have also delivered on our strategic goals – in particular strategic growth in the US market and significant outperformance in the use of video content.”
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Journey Further’s impact on Virgin Experience Days’ performance has been exceptional, delivering record-breaking results during the critical holiday season including:
- Increased Search Visibility: Achieved 15% better search visibility than competitors while spending less, thanks to smarter optimization and account restructuring. This directly supported UK business growth goals during peak season.
- Smart Budgeting: Increased strategic search investment by 35% after completely restructuring the US approach and reallocating budget from less effective brand spending. This drove substantial business growth and outperformed competitors in the expanding US market.
- Standout Channel Performance: Video campaigns captured viewer attention 45% longer than Google’s industry benchmarks, showing Journey Further’s skill at finding powerful marketing opportunities beyond traditional approaches.
“We are incredibly honoured to expand our partnership with Virgin Experience, helping them inspire people worldwide to live life to the fullest through extraordinary experiences,” said Duncan Smith, global chief product officer at Journey Further. “By combining our proprietary technology with leading channel expertise that goes well beyond the usual limits of performance media, we’re committed to connecting more people with unforgettable moments across the globe.”
Journey Further’s Salient platform will be at the core of the partnership, providing full visibility across data sets for both paid and organic teams. This integration ensures paid search and organic search work together, minimising wasted ad spend. By leveraging a technology-driven approach the agency enhances in-channel excellence, innovation, and cross-channel effectiveness to push search acquisition to its fullest potential.
Journey Further is a performance brand agency with offices in Leeds, Manchester, London and New York.
