Online retailer provider The Very Group has announced it is partnering with commerce platform commercetools to transform the technology behind its ecommerce platform.
The group revealed the partnership is one of the first in a series of investments in technology and talent it plans to make in 2022, to further improve its digital customer experience.
The new partnership with commercetools will aim to boost Very’s strategy to modernise its technology and to deliver customer experience changes more frequently and faster.
From March 2022, Very will begin migrating each stage of the customer journey from its existing digital commerce platform over to commercetools.
Matt Grest, CIO at The Very Group, said: “This is one of the most exciting technology developments in Very’s history. Delivering a brilliant digital customer experience is more important than ever in today’s competitive retail environment, and commercetools will give us increased scalability and reliability when delivering change.
“Over the coming months we’ll be making even more investments in technology to give our customers their best ever experience on Very, and help our business to attract and retain more of the best tech talent.”
Dirk Hoerig, CEO and co-founder of commercetools, added: “We are proud to provide The Very Group with our headless commerce technology to create a unique digital experience for Very’s customers.
“While shopping expectations continue to change quickly, The Very Group will be able to respond to these fast-changing market demands with commercetools’ flexible and dynamic platform.
“We look forward to our partnership with Very as they continue to grow and invest in the customer experience journey.”
