The Very Group has completed a review of its media account, following a 3-way competitive pitch process.
The contract, reportedly worth around £60m, has been won by Publicis Media’s Zenith, which will now handle all of the Liverpool group’s media planning and buying, as well as providing strategic guidance on digital execution and retail media.
The pitch process focused around accelerating Very’s new “Let’s Make It Sparkle” brand platform and supporting commercial growth for the company. The flamingo-inspired creative was developed alongside Very’s new creative lead, The Gate – which replaced Grey London last year.
“This has been such an inspiring process for us. We want to thank all the agencies who took part. We were humbled by the passion, energy, ingenuity, and expertise we had the privilege to see throughout the process,” said Jessica Myers, Chief Customer Officer at The Very Group.
“Zenith really showed they know our core customers, have the right strategy to complement and amplify our brand platform to new heights, and have the expertise to support our broader business and strategic goals. We had great chemistry with the team throughout and we can’t wait to get started together.”
Dentsu, which has held the account for more than a decade, opted not to be part of the pitch process, when the review was announced earlier this year.
