Prolific North’s next roundtable, which will be held in association with Accord Marketing, will discuss how the mature market can be reached – and we’ve launched a survey to inform it.
We’re inviting readers to complete the quick survey to collect industry insight into the issues surrounding marketing to over-50s. Tell us what you think, and you could be in with a chance of winning a £100 Amazon voucher.
The roundtable takes place at the Great John Street Hotel in Manchester, and will see representatives from brands coming together to get involved in the discussion, which will turn its attention to a portion of the market some believe is underrepresented or misrepresented, but certainly has significant spending power.
Specialists will have the chance to meet and network, and share their personal experiences of reaching the over-50s market.
