by
Stephen Chapman
On one side there were badgers, who’ve happily been dancing on a loop since 2003. On the other were newcomers, some vegan UniQuorns from North Yorkshire-based Quorn.
And when the UniQuorns campaign went live on social media, many were quick to point out the similarities between that and Weebl’s original work.
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Don’t believe what the grown-ups told you, UniQuorns are REAL!
Magically golden, magically crunchy, and magically vegan!
Catch our NEW #UniQuorns in Iceland stores from August 31st https://t.co/oh9XcG1tOJ#WhatsForTea #Vegan #New #Foodie #Quorn pic.twitter.com/kDxyNEnku6
— Quorn Foods UK (@QuornFoods) August 23, 2022
In fact, even Quorn’s social media team admitted it, when Weebl, also known as Jonti Picking asked:
“Hi. Who do I contact about the blatant ripping off of my copyrighted work this time?”
Hey @TheWeebl, here at Quorn, we are HUGE fans of yours and the iconic Badger, Badger, Badger (it’s been stuck in our head since 2003). If you could please send us a DM with your best email address and phone number, we can chat in more detail
— Quorn Foods UK (@QuornFoods) August 24, 2022
It transpires this morning that everyone is slightly happier.
“Following some positive discussions Jonti has agreed to collaborate on a revised version of the UniQuorns film, produced under license, which Quorn acknowledge is what should have happened in the first place,” admitted a Quorn spokesperson.
While Picking wrote on Twitter:
“Looks like we’ve got a solution to the Quorn situation that everyone should be happy with. HUGE thank you for everyone’s support, especially Austen Kay for all your help.
“It’s means so much and I’m utterly humbled by the response.”
Kay is the founder of Manchester’s w00tMedia.
We will leave the final word to Picking:
Agencies.
If you like a particular piece by a creator for a project then you might consider contacting them to see if they would be involved.
It’s often their job, and who could do better at working in the style you like than the one who already does it?
— The Weebl (@TheWeebl) August 24, 2022
