Absurd has designed and built a new web platform for sportswear retailer Umbro.
All content on Umbro.com will be managed by the firm’s central marketing team, headquartered in Manchester, who led the creation of the new media platform.
Helene Hope, Umbro’s Head of Global Brand Marketing, said: “With a rich brand history, an expanding product portfolio and our entry into new sporting sectors such as rugby we have a wealth of content to share with our audiences worldwide.
“Our site showcases new projects and sponsorships that span the globe, and we’ve maintained a strong focus on telling our brand story and celebrating our deep history.
