Comedian Rich Hall appears uncannily similar to Tommy Lee Jones in the latest boot launch for Umbro.
The Unbelievably Fast Object (UFO) campaign was created by Love and also stars West Ham’s Michail Antonio and Brett Domino.
“Umbro tasked us to drive desire, excitement and engagement for the Velocita 4 Pro in a way that’s fitting for the category. Looking at how Umbro’s competitors do things, we wanted to avoid any serious claims and language, opting instead to celebrate the culture of football and the character of Umbro,” explained David Palmer, Love’s executive creative director.
“We know the boot is designed for serious speed, so we pondered what an ‘Unbelievably Fast Object’ could be? Coupled with a great story – sixty years ago, a football match came to a halt when a flying object was spotted above a stadium in Florence – the UFO idea was born.”
