Chester Zoo has appointed Ultimate Creative Communications to transform its website following a four-way pitch.
The zoo’s multiple brands will be consolidated into one website to ‘reflect its position on the world stage’.
Chester Zoo is England’s most visited tourist attraction outside London with 1.86 million visitors in 2017 alone. Alongside the likes of San Diego Zoo and Singapore Zoo, it is also playing a vital leading role in preventing extinction worldwide.
Until now, differing interests have been served by a number of microsites.
Ultimate has worked with Chester Zoo since 2015.
Founder and CEO Matt Townsend said: “Everyone at Ultimate are over the moon to have been selected by Chester Zoo to revitalise their website. The work that Chester Zoo do is truly inspiring, and the website needs to reflect and showcase that. This will be a website that people will to return to time and time again.”
