Sheffield advertising agency Über has revealed the idents for tombola’s sponsorship of I’m A Celebrity.
Über were called upon following more than five years as tombola’s incumbent agency. Each ident promotes tombola’s sister site – tombola arcade – as the brand looks to further establish itself as the home of arcade gaming.
The idents feature jungle bugs playing tombola arcade games on phones, while also taking on the role of viewers, often commenting on the show’s content. More than 50 different idents have been produced in all. Scarlett Moffatt, last year’s Queen of the Jungle features as the sign-off voiceover, with a mixture of 15, 10 and five-second ads created with the bug characters.
