Yorkshire creative agency Über has dropped a groundbreaking (literally) CGI viral video as part of a larger campaign for Casio G-SHOCK, teaming up with Disney/Marvel for the highly anticipated release of the new Deadpool & Wolverine movie.
Crafted using a dynamic mix of live-action and CGI, the sequence captures the thrill of Deadpool and Wolverine in action, heavily featuring the iconic flagship G-SHOCK GA-B2100 watches: Wolverine’s in striking yellow and Deadpool’s in bold red.
The video seamlessly blends the action from the upcoming Deadpool & Wolverine movie with Casio’s unparalleled G-SHOCK legacy, celebrating the fusion of pop culture icons and timeless technology while encompassing key themes from the movie: high-stakes action, time, and G-SHOCK’s reputation for enduring toughness and impeccable precision.
Warren Halliwell, content & campaign manager at Casio, said: “ Rob and the team at Über brought an ambitious idea to life with a bombastic reference to our shock proof watches that fitted perfectly alongside our Deadpool and Wolverine team up.”
Rob Sandom, executive creative director at Über, added: “Working on this project has been a fanboy’s dream. We’ve not only collaborated with some of our dream brands with Casio and Disney/Marvel but also contributed to what will undoubtedly be the year’s biggest movie. The mix of action and time not only showcases the strength and style of the G-SHOCK B2100 but also celebrates the magic and madness of the movie.”
The talent at One Bright Dot and Rae & Eve Productions also worked alongside Über Agency on the clip, which video launches today. The G-SHOCK GA-B2100 Deadpool and Wolverine editions are available now.
