Leeds digital agency Wolfenden has added a new Client Strategy Director and Head of Paid Media to its senior leadership team.
In response to what it describes as all-time high revenue levels, Wolfenden has appointed Dan Pratt (pictured, left) to oversee client strategy, and Matt Robson (pictured, right) to manage paid media.
Both join from fellow Leeds agency twentysix where they held similar roles – Pratt as Director of Clients and Robson in senior paid search roles.
Pratt – whose role is newly created – will be responsible for supporting the team to deliver innovative channel strategies to deliver real growth, while Robson will oversee a growing paid media offering in response to client demand.
Daisy Wolfenden, MD, said: “Bringing Dan and Matt on board aligns with a real growth in our offering and the potential of what we can deliver for clients. Dan’s extensive experience as a strategic multichannel marketer and deep knowledge of digital channels will be invaluable to our growing client base at a time when consumer behaviour is adapting so frequently.
“Our paid media revenue has grown significantly over recent months and Matt will play an instrumental role in strengthening what we can deliver. His experience leading paid strategies for international ecommerce brands in particular makes Matt perfectly aligned with our expanding retail client base.”
In January, it was announced that the agency’s founder, Ben Wolfenden, died due to complications following a 2019 double lung transplant.
