Hit podcast Trusty Hogs is the latest addition to the Audio Always Originals network, as the well loved show announces a new partnership deal with the production company.
This marks the second major collaboration for MediaCity-HQ’d Audio Always in just one week, following their signing of Drunk Women Solving Crime.
Trusty Hogs, hosted by acclaimed comedians Helen Bauer and Catherine Bohart, has become a fan favourite with its unique blend of comedy, candid discussions, and heartfelt advice. The podcast, known for its witty take on life’s dilemmas and its engaging interactions with listeners, will now benefit from Audio Always’ industry-leading marketing and commercial expertise and extensive distribution network.
Helen Bauer and Catherine Bohart, both renowned for their sharp humour and dynamic stage presence, have cultivated a dedicated following through their insightful and often hilarious conversations. The duo’s chemistry and relatable content have resonated with audiences, making Trusty Hogs a staple in the podcasting community.
“We are thrilled to partner with Audio Always,” said Bauer. “They’re such a lovely team who totally get us and our vision, plus I’m excited to explore the new studio and see if there any PokéStops nearby!”
Bohart added, “This collaboration will allow us to reach even more listeners and bring our show to the next level. We can’t wait to see what the future holds with Audio Always.”
Andrew White continues as the podcast’s content/editorial lead as producer, while the partnership will also involve a range of initiatives focused on maximising commercial and marketing opportunities for the podcast, with a focus on audience growth.
The Audio Always Originals network includes Help I Sexted My Boss, Secret Mum Club and Carrie Jade Does Exist. The network is monetised and distributed via Acast.
Business development manager Paul Fernley said: “We are delighted to welcome Trusty Hogs to the Audio Always family. Helen and Catherine bring something truly special to the podcasting world, and we are excited to support them in growing their audience and revenue.”
Listeners can continue to enjoy Trusty Hogs on their favourite podcast platforms, with new episodes dropping weekly.
