Card, gif and flower ecommerce giant Moonpig has appointed Manchester’s TrunkBBI as its digital PR partner.
Following a competitive pitch process, TrunkBBI was initially appointed to work with Moonpig in late 2023 to deliver a strategic digital PR project. The success of this project has led to an ongoing digital PR retainer.
The 75-strong North West agency is working with Moonpig to bolster its organic performance through strategic digital PR activations, focusing on building new referring domains. TrunkBBI was selected based on the agency’s strong strategic knowledge and experience in aligning hyper-relevancy digital PR, with wider organic performance goals.
Matt Hawes, SEO lead at Moonpig said: “We wanted a digital PR agency that presented us with a unique strategy to help boost our organic visibility. TrunkBBI’s Digital PR team has extensive experience in this and has actively secured coverage across a wide range of press niches through hyper-relevant campaigns, which have positively impacted our SEO efforts.
“We’re excited to continue our partnership with TrunkBBI to see our organic performance grow through their digital PR efforts.”
Hannah Evison-Frost, managing director of TrunkBBI, added: “Moonpig is a household brand at a really exciting stage of its journey, so we’re delighted to have been appointed. The win is a great reflection of the knowledge and experience within our digital PR team. Our 12-month digital PR strategy will help take Moonpig’s organic performance to the next level.
“As the initial project with Moonpig was so successful, we’re looking forward to continuing this partnership, delivering great results and seeing the brand go from strength to strength.”
