Trunk has been appointed by Greene King, to promote its Great British Summer of Sport campaign.
It will be working with the pub chain to engage with customers through its loyalty app and drive footfall during big sporting events.
The Manchester agency has developed 5 mini games, sponsored by Coke Zero and Schweppes, that customers can play in the app to win a variety of different prizes.
“We’re extremely proud to be working with a brand of Greene King’s stature. From the moment we first met with the Sports Marketing team we were excited about the potential of the Great British Summer of Sport campaign,” said Chris James, Head of Partnerships at Trunk.
“The team has produced highly engaging pieces of content that align with Greene King’s objectives. We look forward to continuing our relationship with them and working on future projects together.”
Trunk has also produced a series of promotional videos, featuring football freestylers Charlotte Lade and Dan Magness.
“We’ve been aware of the excellent work Trunk produce for some time and I’m excited to be working on our first project together,” added Adam White, Sports Marketing Manager at Greene King.
“The team has been instrumental in bringing our ideas to life and their vision has helped us to engage with our core audience across film and creative technology. We’re already seeing some fantastic results from the campaign and I have no doubt this is the beginning of a strong relationship between Greene King and Trunk.”
