True North has completed a new campaign for Age UK to encourage donations to its stores while also showcasing its sustainability credentials.
The creative from Manchester-based True North was inspired by the idea that “all good things deserve longer lives.”
Based around 4 lines of copy it shows how once-loved items are moved around the house, before being discarded – or donated to an Age UK store to begin another journey.
“We’ve created a year’s worth of creative in advance, to give maximum impact on a modest budget,” said Ady Bibby, True North’s Managing Director.
“The campaign can flex with the seasons, catering to everything from Christmas gifts to the peak house-moving period in the Summer. It also translates across many seasonal Age UK activities such recruitment, gift aid and raffles.”
Each execution has been designed to emphasis a practical area where the charity provides support.
“The vase is a home comfort that reminds us of how older people need help around their homes; sports equipment like the dumbbell remind us of the need to rejuvenate tired joints; the heels remind us of the need for podiatry care,” explained the agency.
