TrunkBBI, an award-winning Manchester creative and performance agency, has landed a trio of healthcare wins.
The 75-strong agency is partnering with Abbott EPD (Established Pharmaceuticals division) to breathe life into an employee training programme which aims to upskill the marketing team in website creation and social media monitoring. TrunkBBI’s creative team will work closely with Abbott’s internal comms and brand teams on a series of creative materials to launch the programme and communicate to Abbott employees around the world.
Additionally, TrunkBBI is working with the European Society of Cardiology (ESC) following a competitive pitch for two briefs. The project will help to redefine the purpose of European Society of Cardiology’s main .org website, as well as the role of its ESC 365 learning platform. The two projects will help to shape the future of ESC’s online offering after a rigorous and detailed UX audit, with a recommended strategy to be implemented.
Finally, TrunkBBI is has been appointed by Hoya to support with identifying and engaging DOLs (digital opinion leaders). The project will involve finding leading optometrists and ophthalmologists from around the world and upskilling them in the use of social channels to grow their audience, while positioning Hoya as a trusted healthcare brand.
Hannah Evison-Frost, managing director at TrunkBBI said: “We are delighted to have landed three new healthcare clients in recent months, with projects that will involve multiple channels and departments across the agency.
“We’re excited to be bringing a much-needed innovative approach to these healthcare marketing challenges, as all three of the clients who we’re now working with have brought us briefs that are not only creative, but are open to utilising new ways of engaging with their audiences, including B2B influencers.”
Evison-Frost added that she hopes all three relationships will grow into long-term ones, and said: “These recent wins very much align to our mission as a business right now, to do amazing work for global brands across a diverse range of channels, and to have won the contracts through competitive pitch processes is just the icing on the cake.”
