Liverpool socially focused digital agency Hello Earth has won three new clients operating in the fashion, dairy and FMCG sectors.
Lexxola is a London-based high quality eyewear brand loved by celebrities from Dua Lipa and Bella Hadid to Kourtney Kardashian and Emman Chamberlain. Hello Earth’s brief will be to scale Lexxola’s direct to consumer offering with a focus on a highly strategic and targeted paid campaign across Meta.
The agency has also been briefed by McQueens Dairies – the third-generation family firm that is restoring the traditional doorstep milk delivery. Established in 1995, it now serves thousands of households throughout the UK. Hello Earth will be rolling out a multi-faceted campaign that will aim to increase McQueen Diaries’ customer base via online sign ups as well as driving leads for its nursery milk and office milk services. It will include paid social ads on Meta, Google and YouTube as well as performance content and SEO. This expanded brief follows a recent Meta ad campaign that successfully recruited delivery drivers across McQueens’ national network.
The final win is with OceanSaver, which produces a range of plastic-free cleaning products, including non-bio laundry detergent pods, eco dishwasher tablets and anti-bacterial disinfectant surface cleaners. The brand’s mission is to deliver superior cleaning power via its plant-based and non-toxic range that has zero plastic waste and is not tested on animals.
The Hello Earth team will be working to improve OceanSaver’s overall Meta performance – including cost per acquisition and return on ad spend – by better engaging with customers who are interested in protecting the oceans. Specific deliverables will include paid social ads, performance content and the building of bespoke landing pages.
Stephanie Fisher, founder and MD of Hello Earth, said: “As a business, we are passionate about supporting value-aligned brands, so winning these three pieces of work is great news. Each one prioritises doing business for good, and our focus will now be on helping them to grow and to achieve their own commercial goals.”
