Travel Counsellors, the largest and fastest-growing technology platform for travel entrepreneurs, has unveiled a refreshed brand identity as it company builds on its outstanding post-pandemic momentum.
The Manchester-based digital travel agent is aiming to hit the £1bn revenue milestone as it closes in on its 30th anniversary.
The rebrand comes as a result of extensive market research, including insights from TCs, customers and clients, which coupled with the opportunity for market growth in leisure and corporate means it is “the right moment for the company to take full advantage.” The revamped brand aims to both support the ambitions of Travel Counsellors’ travel entrepreneurs and better connect with their clients.
The new-look brand includes an updated logo in a core colour of vibrant cherry, featuring cherry blossom – symbolic of renewal and new beginnings. It depicts community, togetherness and care, and “reflects the wider Travel Counsellor ethos.”
The complete brand refresh has been rolled out across Travel Counsellors’ website, social media, marketing collateral and company technology. It also appears on the myTC app, which enables customers to personalise their booking journey and equips them with their “TC in their pocket.”
Dave Callan, customer director at Travel Counsellors, said: “This rebrand will allow the whole business to reset, reenergise and refresh. It will sharpen the experience for our Travel Counsellors and customers alike, and really aligns with what makes our business so special. The core elements of community, togetherness and care, are all reflected in the look, feel and colour of our new assets.
“With us, its personal and it will always remain that way. This brand promise was born out of what makes our place so special, which is down to the people we have. The evolution of the brand now takes this promise one step further to express what this truly means for us – we’re shifting the sentiment from ‘what we do’ – sell travel, to ‘the difference we make’ for everyone involved in the journey. We care a lot – about our Travel Counsellors and our customers, and about the trips, we plan and design.”
The rebrand also reflects the investment made into the recruitment and training of Travel Counsellors, including onboarding programmes and technology, all empowering its Travel Counsellors to grow their own businesses further. Over the past few weeks, 1,900 global Travel Counsellors have been learning about the rebrand and how they can implement the new collateral and designs within their own businesses to help them scale up in a way that suits them.
Counsellors now have access to a brand hub as the collateral gets rolled out, offering a number of colour palettes and templates to use across their platforms, enabling them to be consistent but flexible. A robust external marketing plan and social media campaign will follow.
Travel Counsellors worked with Lucky Beard, a global design and advisory firm, on the rebrand project.
