Transport for Greater Manchester (TfGM) has been working with for the curious, on a safe driving campaign.
Mindless Moments highlights common driving distractions and the potential impact they can have on driving.
“It doesn’t take much to become distracted when you’re driving, and one mindless moment can have potentially disastrous consequences, including serious injury or death,” said Peter Boulton, TfGM’s Head of Highways.
“for the curious have truly represented this messaging in these hard-hitting short films and digital out of home creative, they’ve shown genuine excitement for the project and have delivered high quality outputs that meet our objective.”