Total Fitness appoints Yorkshire agency to “reinvigorate” its brand

Richard Sharp, Creative Director of SHARP, said: “We’re really proud and excited to be working hand-in-hand with Total Fitness. The partnership ensures great creative that the brand has had an active role in forging.”

Sophie Lawler, CEO of Total Fitness, added: “Working hand in glove with the Sharp team enabled us to move at incredible pace and create a confident, empowering campaign that perfectly addressed the brief. It’s the start of a journey to reinvigorate our position and re-engage the marketplace.”

SHARP, which also has an office in London, has also worked with the likes of HomeServe, Best Western and British Cycling.