Meanwhile has created a new campaign for online bingo brand, tombola.
It’s the first work the MediaCity agency has completed for the brand, since winning a competitive pitch in March.
The Open For Fun campaign, which goes live today, features a 2 minute film, built around an original track, written by The Midnight Beast and performed by stand-up Jo Griffin.
It was directed by Big Red Button through Blink, with sound design by Factory, and post production by Rascal.
“This is such an exciting point in the evolution of the brand, and it’s been a privilege to work so closely with the tombola team on this project. We set out to disrupt and change the market and I think we will,” said Tim Jones, CCO at Meanwhile.
“We have a clear direction and campaign vehicle, and these are exciting times for us all as we hope it becomes ingrained in popular culture.”
The commercial debuts today on ITV.
“We are thrilled to see the ‘open for fun’ campaign launch, as it will enable us to create a real point of difference and showcase our brand’s originality in such a busy sector,” added Dawn-Elizabeth Howe, Head of Brand and Planning at tombola.
“The work is full of fun, fresh, and unexpected. Plus it comes with the added pleasure of a song you just won’t be able to get out of your head!”
The creative will run across broadcast, VOD, OOH and audio, through Essence Mediacom. Agency That-Lot, part of the Weber Shandwick Collective, will work with tombola to deliver an integrated social content and earned media strategy.
