Manchester’s Toast PR has been appointed by men’s yoga brand Warrior Addict to manage its fundraising and awareness activity for CALM (The Campaign Against Living Miserably).
The national organisation supports men experiencing mental health difficulties. The #wearewarriors campaign has been created by Warrior Addict founder Judith Emanuel to support CALM through the sale of limited edition yoga apparel, including yoga mats designed by street artist Jade Spranklen.
The Toast PR team will work on the September launch of the #wearewarriors range of yoga mats and clothing at the Truman Brewery in East London.
Judith Emanuel, founder of Warrior Addict, said: “We were impressed with Toast PR’s approach right from the start, and the team’s credentials within the health, fitness and wellbeing sector. They share our vision for really making a difference with this campaign and supporting the valuable work that CALM is doing.
“We’re confident that our brand, product range and community, combined with Toast’s connections and creative approach to marketing communications will deliver great results.”
Julia Mitchell, Managing Director at Toast PR, added: “We love working with great brands and people who are passionate about their work, and giving something back to the community, so it’s a delight to have been appointed to work with Warrior Addict on the #wearewarriors campaign to raise vital funds and awareness for CALM and the great work they do.
“I’m very proud to say that our clients come to Toast for our expertise and experience in key sectors and they stay with us because of our focus on creating lasting partnerships with them, the media and other influencers.
“I’m delighted that Warrior Addict recognises Toast’s strengths in consumer media and influencer engagement for the health and wellbeing sector, and we look forward to delivering a great campaign for everyone’s benefit.”
