Social marketing and behavioural change agency Social Sense has been appointed by Healthtech Thriving AI to support its next phase of growth.
The AI-driven health firm – headed by Shainoor (Shain) Khoja – is working with Social Sense MD Gary Lovatt to build new sector partnerships and add to its evidence base through larger trials.
Thriving.ai is a digital platform delivering data driven connected care for healthy independent aging and caregiving. The application provides a trusted circle of care, social engagement and medical and daily activity monitoring.
It incorporates a care plan allowing entries and updates in real-time to ensure a coordinated quality experience for the beneficiary.
Incorporating AI and wearables, the faster response times it allows provides almost instant reassurance to family members – while the preventative elements of escalation are proven to significantly save on system costs.
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Further, it uses machine learning to more accurately track what is working well and predict future risks. Manchester-based Social Sense has direct experience in the healthcare realm, including championing a tech-led approach through Greater Moments, an in-house app and programme with funding from Greater Manchester Health and Social Care partnership that ran from 2020 to 2024.
While circumstances ultimately prevented Greater Moments from continuing, MD Gary Lovatt said he is delighted to now be supporting Thriving AI with its scaling plans: “Thriving AI has an impressive value proposition that is delivering results across the system,” he said. “Including better supporting care-giving families, improving quality of care for older adults and supporting professionals with crucial data in the moment.
“I am thrilled to be working with Shain and Thriving AI to assist in their growth plans over the coming months.”
For Shain Khoja the decision to build the app was deeply personal. Her mother had fallen and was left unattended for nine hours before it was known by anyone that she needed help: “When I had that experience with my mother, something in us both changed,” she explained. “I later learned that my own experience wasn’t isolated and soon grasped that we could develop solutions that were easy to use for older adults to prevent further occurrences. Through Thriving AI we shifting the dial further away from treatment towards prevention and that shift benefits everyone.”
