McCann Manchester and Matalan have launched a timely out of home advertising campaign as the country prepares to see England face off against Spain in Sunday’s Euros final.
The advertisement includes a cheeky play on the Three Lions moniker, featuring three Matalan duvet sets with the title Three Lie-ins. The campaign, which went live on social media on Thursday and debuted OOH on Friday, went one step further to remind the players to get enough sleep ahead of the game.
Imogen Tazzyman, ECD at McCann said: “We’re so excited to support the England team this weekend. So as supporters take to the streets on Sunday, meaning footfall is at an all-time high, we couldn’t miss the opportunity to cheer on the boys. Come on England!”
Charlotte Dewhurst, marketing director at Matalan, added: “England could make history on Sunday, and we didn’t want to miss the opportunity to get involved. We know our customers up and down the country will be watching and we wanted to show our support with our campaign. Let’s bring it home!”
Havas Media UK led on the buying with Ocean Outdoor.
