BJL has been appointed by Thomas Cook to support its CRM programmes.
The Manchester agency will be working alongside an in-house team on a “customer-centric approach” to planning. It will also develop new technology and creative concepts for the holiday brand.
“We are very excited to be working with BJL on developing and enhancing our CRM programmes. We have been impressed with BJL’s creative and results-driven approach and look forward to creating campaigns that strengthen our communications and engagement with customers,” said Thomas Cook’s UK & Ireland marketing and ecommerce director Chris Chalmers.
BJL managing partner Jackie Holt added:
“Thomas Cook is a world famous name in travel and tourism, so it is fantastic to be working with the brand. With our wealth of experience in both travel and CRM, we look forward to working with the Thomas Cook team to support customer engagement and drive the brand’s performance.”
